I Love You from London

Generative Engine Optimisation (GEO) is the practice of structuring content so that AI-powered platforms—such as ChatGPT, Perplexity, and Google Gemini—can confidently understand, summarise, reference, and recommend your organisation. While traditional Search Engine Optimisation (SEO) has historically focused on keywords, backlinks, and search rankings, GEO places greater emphasis on clarity, semantic structure, factual accuracy, authority, and machine-readable content. The reality, however, is that effective SEO has always incorporated many of these principles. High-quality content, logical